About Me and My Work Journey

I’m a bilingual multidisciplinary creative from Mexico City who has been living in San Francisco, California for over 12 years (now Mill Valley!). I've been a designer for the last 15 years, working on a wide range of projects including brand, digital, web, and performance marketing for incredible brands like Eight Sleep, Function Health, Uber, Airbnb, Peloton, LOLA and many more.

In 2019, I started Osom, a boutique graphic design studio specializing in email design, lifecycle marketing, paid social, and other digital design needs. Beyond the brands listed above, I had the pleasure of working with amazing brands such as NerdWallet, Pendulum, Tempo, Barry’s Bootcamp and Gobble to name a few. At Osom, I designed, crafted initiatives, managed projects, and created processes for my team to work efficiently and seamlessly within my clients organizations; all with a focus on the full-service design and delivery of design assets.

What I Do Today

Today, I lead Lifecycle Email Design at Function Health, where I help shape how customer communications are designed, developed, and scaled across the business. My work sits at the intersection of design, growth, CRM, and strategy—creating clear, high-performing experiences that build trust and drive engagement while improving the systems and processes that make creative work more efficient, responsive, and built for growth.

With 15+ years of experience across brand, digital, web, lifecycle marketing, and performance creative, I’ve partnered with companies ranging from fast-growing startups to global brands like Peloton, Eight Sleep, Airbnb, Function Health and more.

I’m a multidisciplinary designer, strategic thinker, and hands-on creative leader who loves building systems, solving problems, and bringing ideas to life. Whether it’s launching a campaign, optimizing a customer journey, or leading multilingual creative teams across the U.S. and Mexico, I care deeply about creating thoughtful work that performs

My Passions

I'm all about fitness, wellness, and anything that makes my life and the life of those around me better. Consider me your go-to unpaid influencer for all the things I love.

When I'm Not Designing

You'll probably find me working out, cooking up something delicious, traveling, or sharing good food with even better company.

Let's create something awesome together!